Competing Successfully at a Career Event
Tuesday, January 19th, 2010Standing out at a Job Fair can make a difference in your job hunting. Job Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Career Faire in early 2010, 10 companies as showing up, and a major job search company has 82 career fairs scheduled for this year across the States.
How do you rise above the crowd at a Career Fair? The contention can be considerable, but you can help yourself stand out from the herd with early homework. At AA-Careers, we have a simple six-step process to prepare. Plan to go? Here’s how to prepare:
First, research the companies that are going and pick your targets. Use the internet to check out the organizations that are there before you go. Go to their websites and see if they have their job openings posted. Pick a sound number to target, and get ready to spend an hour or more researching each one. It’s hard to do more than 8 in a day, and three or four is a much more reasonable target. For each company, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.
Second, if there are job openings on the web, read them to see what the hiring department is looking for. Create a mapping of your achievements and skills to the demands of the job. Make the language match. If the hiring organization calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring organization.
Third, create a ‘short sales pitch’ for each potential organization/job combination. Write down a 90 second ‘thumbnail’ that you can repeat out loud showing why you are a special prospect for that job. You’ll use this in your resume and when you meet the company at the job booth.
Fourth, modify your resume for each job type. The objective on your resume should exactly match the job you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job description. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be very easy to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be well groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each spot – bring a couple of copies for each – and put each in a distinctly marked folder. Keep them in a lightweight briefcase or folio.
Remember to smile, and good hunting!